Marketing & Events Executive

Marketing & Events Executive 74 views

Job Overview

  • Experience Entry Level

Job Description

The Marketing & Events Executive reports to Marketing & Event Manager, and will support our on-the-ground, offline and online Marketing strategy for Shanghai and Suzhou. The role will also support the marketing department as a whole to grow BottlesXO inbound sales channels, customer acquisition, customer retention, sales volume and all metrics that help our company acquire more market share and increased revenue.

Duties and Responsibilities – (i) Event Management – Shanghai & Suzhou 60%

For the Events aspects, you will organize events that will make an impact to our target audience, ensure events are successful and cost-effective, paying attention to budget and time constraints, bring along new ideas to event, leverage marketing and promotion experience & techniques to our success.

Responsibilities

  • Assist in planning & organizing events according to requirements, target audience and objectives
  • Liaise and cooperate with administration, operation, design and copywriting to prepare for events
  • Support promotional activities for the event
  • Ensure event is completed smoothly and resolve any problems that might occur
  • Embrace BottlesXO spirit, introduce audience groups and customers about BottlesXO
  • Analyze the event’s success and prepare reports.

Duties and Responsibilities – (ii) Marketing – Shanghai & Suzhou 40% 

Responsibilities:

  • Develop strategies and tactics to get the word out about our company and drive qualified traffic to our app
  • Deploy successful marketing campaigns and own their implementation from ideation to execution
  • Experiment with a variety of organic and paid acquisition channels – content creation, content curation, campaigns, publicity, social media, lead generation campaigns, copywriting, performance analysis etc.
  • Coordinate with Copywriters for the production of valuable and engaging content for our website and blog that attracts and converts our target groups
  • Measure and report performance of marketing campaigns, gain insight and assess against goals.

Job Requirements 

  • Any experience in marketing and event organization
  • An outgoing, passionate, highly motivated and people-savvy individual
  • Ability to work as part of a diverse international team;
  • Excellent communication skills in both written and spoken English and Mandarin
  • Excellent customer service skills
  • Enjoys wine and interested in new technology
  • Excellent written and verbal communication skills
  • Diploma/ Bachelor Degree
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