Trade Marketing Specialist 21 views
- Experience 3 years
Fabbri 1905 is the Italian leading ingredient producer for artisanal producers of ingredients for flavored cocktail and coffee (Syrups, Sauces and other compounded ingredients) as well as Gelato (Italian Ice Cream) and pastry. The brand enjoys high awareness in Europe both in B2B and B2C markets. In China the company is present with a subsidiary company (Fabbri China), the brand is widely distributed mainly on B2B targets such as cocktail bars, coffee shops, gelato shops, bakeries and restaurants.
The Trade Marketing Specialist positions is in charge of the organization of the B2B offline marketing activities of the Beverage Business Unit of Fabbri China.
The Trade Marketing Specialist will
- Propose effective marketing strategies for product lines of the BU aiming to activate the brand to themain targets
- Activate brand and product lines through the organization of Trade shows, Exhibitions, EventsOn weekly bases the candidate will also keep close contact with:
- Relevant target audiences (in Mainland China such as bar tenders, baristas and purchasing key decision makers of the beverage industry), transfer relevant market information to the Company
- The Social Media specialist in order to keep the offline activities coordinated with the online campaigns
TMS reporting line
FMS reports to the Marketing Manager.
The ideal candidate has a good command of Chinese and English (Italian is a plus). She / he has at least 3 years of working experience relevant position in the beverage industry. She / he has a good knowledge of the beverage market in China with proven records of successful marketing campaigns in the coffee, tea, cocktail sector.
KPI of the Trade Marketing Specialists
The TMS is expected to give a contribution to the sales revenue of the company through innovative and effective marketing approaches. The performance evaluation will be done yearly.